From Vision to Reality

Strategic Consulting that Transforms Possibility into Progress

Any of these challenges sound familiar?

“We need a strategy that we can actually implement not just a concept that sits on the shelf”
“We’re proud of being a purpose-driven organization, but struggle with the financial realities that limit our mission. ”
“We have loads of great ideas, but no actionable plans or resources to execute.”
“We need our team to develop strategic capability to drive change, innovate, and think beyond the status quo. ”
“We’re poised to scale and grow, but I’m afraid of drifting from our core values. ”
“We’re trying lots of great things, but are unsure if they are making the impact we want.”

I’m here to help.

Hello, I’m Wendy Parslow.

I specialize in bridging the gap between ambitious visions and practical execution.

As a master strategist with the operational expertise to back it up, I help organizations and leaders turn intention into reality, ensuring that bold ideas are not just imagined but effectively implemented. I work with small and medium-sized businesses, guiding them through the complexities of building, leading and implementing strategy.

My Background

With over two decades of experience building, scaling and growing organizations, I bring a unique combination of vision and execution.

My background includes building operational, technical, and team capabilities for organizations like REI, where I tackled complex challenges to engage people with outdoor experiences. I’m known for my optimism, creativity, resilience and people-centered approach to build high-performing teams and drive results. Read more or check out my resume.

What Makes Me Different

Strategy Meets Action: I don’t just hand over a strategic plan and walk away. I’m right there with you, turning those big ideas into reality. My superpower is blending high-level vision with on-the-ground execution, ensuring that what we plan actually gets done—and gets results.

Purpose-Driven: I have special expertise in helping organizations balance purpose and profit, so your mission can be in harmony with your bottom line.

People-Focused, Results-Oriented: People are the heart of everything I do, whether it’s developing leaders, aligning teams, or improving customer and employee experiences. My people-focused approach supports effective change management that fosters employee engagement. When employees are engaged, organizations thrive.

Turning Chaos into Opportunity: I thrive in ambiguity and fast-moving environments, bringing resilience and adaptability to every situation. You bring the vision, and together we’ll turn it into reality—with your people as the driving force.

Services

  • Gain clear direction and actionable roadmaps for achieving business objectives.

    I work with you to build a strategic plan aligned with your organizational goals, market trends and future growth.

  • Reduce bottlenecks, execute faster and drive measurable results.

    I guide organizations through the execution of strategic initiatives, ensuring they are implemented effectively and efficiently.

  • Increase customer loyalty, employee retention, and brand reputation with experience strategies that both enhance customer and employee engagement and align with organizational goals.

  • Build a sustainable business model that drive both purpose and profit.

    I help purpose-driven organizations to find harmony between impact and profitability, ensuring that mission-driven goals support financial success.

  • Great strategy dies without great leadership to guide it.

    I help your leaders cultivate a strategic mindset to improve organizational performance, foster innovation and drive employee engagement.

Ways we can Work Together

Fractional Leadership

As a fractional operations leader, I step in as a part-time executive, bringing my experience in building operational infrastructure and driving business results to your organization. I work closely with your leadership team to ensure that your day-to-day operations align with your strategic vision, from scaling processes to improving customer and employee experiences.

You get executive-level leadership and operational expertise without the full-time commitment, enabling you to scale efficiently and focus on growth while I oversee the execution of your strategy.

Facilitation

I design and facilitate leadership retreats, offsite meetings and trainings that align your team on strategic priorities, foster innovation, and strengthen leadership capabilities. Whether your focus is strategic planning, team alignment, or leadership development, I ensure that your retreat drives meaningful outcomes and equips your team with actionable insights.

These immersive experiences help your leadership team step away from the daily grind, gain clarity on long-term goals, and return to the office with renewed focus and alignment.

Program Implementation

I provide contract-based support to help you implement key programs and initiatives, from strategy execution to change management. This includes working alongside your team to ensure that the program is rolled out smoothly, with ongoing guidance and accountability to drive results.

You gain hands-on support and expertise to turn your strategic initiatives into reality, ensuring that your programs are effectively executed and deliver the intended impact.

Let’s Connect and See How I can Help

Complete the form below and I’ll be in touch!
(or send an email)